Words to Sell your Site
Knowing The Difference Between Web Copy And Web Content
Many web sites do not make a distinction between web copy and web content. If your website does not make this distinction and follow simple guidelines then you are heading for trouble. A little time and effort spent in making the distinction and getting your copy and content correct will improve your websites usability, navigation and conversion rates.
Web Copy
Web copy is that part of the sites text which is designed to persuade you to do something or take some action. It may be the link saying subscribe now or find out about our after sales service. It may be the opening paragraph on the first page of your website which persuades your users to do what you want them to do. Your title headings are copy, your links to reassurances about privacy, shipping and warranties are copy. It is copy that guides your browser through your pages so you should make it as powerful psychologically if it's a headline as you possibly can.
Web Content
Web content is the part of your website which you want or need your browsers to read. Articles are content, your after sales service description, your specifications page, a page with contact details in fact anything which describes something in detail. However content does not simply impassively provide information. To improve conversion your content should solve your browsers problem, answer their questions and then your copy should kick in again to get them to continue to the next level of your persuasive process.
Nettrak Partnership - OUR APPROACH
- Competitive priced contracts which allows better budgeting of costs.
- Rapid design for prior viewing and design approval, before actual production.
- Experienced team for creating successful web sites.
- Continuous design and support services for your web sites.
Copy and content go hand in hand, it would be wasteful if when copywriting the persuasion is superb but then is let down by woeful content but on the flip side if you have tremendously engaging and exciting content which the user is not persuaded to see by poor copy then the content writing has been a waste of time.
Online Public Relations
It is very important to get visibility for your new web site and one way of achieving this is to send press releases to relevant publications in the hope that your story will attract editorial coverage. Our public relations specialist will be able to advise you on attracting favourable coverage.
On-line copywriting and scriptwriting calls for somewhat different techniques than apply to the print media and we will help you use these techniques to maximum advantage. We have well-experienced journalists who can create, edit and supply copy for different types of web-sites.
The Nettrak Partnership can provide web copy and regular Press Release copy provided by qualified copy authors and experienced journalists.
Web Copy - starting from £100
We can provide web copy either from currently available web sites to new copy created from information provided.