SEARCH ENGINE OPTIMISATION and WEB MARKETING
BEING on-line and having a web presence is NOT one and the same thing. Anyone can create an electronic version of your corporate brochures or services. However, nine out of ten web sites DO NOT meet their target markets or simply lack impact. We can analyse and assess your web sites from a technical and business perspective; suggest solutions; and, indeed, implement them to raise your profile.
Successful web-based marketing must be an integral and integrated part of an overall marketing plan that encompasses the larger Internet and social computing strategies. Your web presence should be enhanced by other on-line activities - such as SEO algorithmic and paid-placement advertising.
Achieving high rankings on the major search engines has become one of the most valuable market assets available to businesses. Maintaining and, where necessary, improving search engine placement can drive significantly more traffic to your site than can paid forms of online advertising. However, in certain sectors, making use of paid online advertising can also reap significant rewards. With Google alone handling over 150 million searches per day, to ignore this marketing channel is to miss out on enormous opportunity for your business.
Our Pay-per-Click advertising campaigns offer full transparent results. You set the budget for your Pay-per-Click campaign, and results can be measured instantly through traffic monitoring, site statistics and ROI.
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the method of optimising web content for search engines and is not just about targeting keywords and re-writing copy.
SEO is heavily reliant on web design expertise to ensure that the website code is lean, well-structured and search engine friendly.
Search Engine Review
The aim of Search Engine Optimisation is to increase web visitor counts by ranking very high in the results of searches - using the most appropriate keywords to describe your site content.
This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competitors. If you search on your target keywords, you will discover the leading site in the rankings.
Pay-Per-Click
Pay-per-Click marketing and promoting your business on-line has emerged as the primary means of gaining competitive advantage in the marketplace.
These activities are used to drive traffic to your web site from customers whose product and service requirements are defined by the search terms they use. Traffic generated can be worldwide or be postcode/grid reference specific.
Google AdWords
Google AdWords is a service that lets you create and run ads for your business, quickly and simply. AdWords helps connect you with potential customers in the right place, and at precisely the right time by placing relevant ads on the right-hand-side of our search results pages.
Microsoft Advertising adCenter
Microsoft Advertising adCenter is a tool to help you manage your search advertising campaign on Bing and Yahoo.
You can create and edit your online campaigns; research keywords and demographics related to your target market to help refine your online campaign performance.
